Though employee engagement is a highly discussed topic
it appears that a whole number of organizations don’t have a defined strategy
aimed at increasing staff’s loyalty. This tendency is observed not because top
managers don't pay due attention to employee engagement but because they simply
don’t realize how a correct strategy would help them boost the number of
dedicated peers.
We compose marketing and sales strategies, as we know
they will definitely help our companies to bring results to the bottom line. Still,
we should take into consideration that employee engagement drives results to
the bottom line as well. And let’s see how:
Engaged
employees are less likely to quit. An engaged
team member is happier and more satisfied with his work that leads to increase
in productivity. And these points lead to better retention which has a positive
influence of the company’s bottom line as customers service remains consistent
and at the same time no employee replacement expenses are required.
Engaged
employees become ambassadors of the organization. People who care
about their job are more likely to recommend their company to friends and
colleagues. Which is more, even those committed peers who have already left
their positions will also speak of their former place of work in a positive
way. Once again, this tendency allows to reduce costs per recruiting and
improve quality of hire.
Read also: Employee Engagement Statistics
Engaged
employees are positive. Team members who feel disengaged are more likely to
speak up about it on numerous forums and sites or even disclose their feelings
to a customer. As a negative feedback is much more powerful than a positive, be
prepared that a disgruntled employee can damage the organization's credibility
and reputation. That’s why it’s necessary to learn how to turn a negativeworker into an engaged one.
Engaged
employees are more sociable. People who are engaged in their work are more likely
to communicate freely with their colleagues. It helps workplace teams to
collaborate successfully on different types of projects. Moreover, committed
peers will engaged one another in stimulating discussions which can easily flow
to productive brainstorming, thus helping generate new ideas and innovations.
By increasing employee engagement you can not just
drive your company to the bottom line but also help your peers to reach their
full potential and feel more satisfied and happy.
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